Much more than mystery shopping, Lee Tirrell’s retail display audit service is the application of brand management and retail display expertise. Leading brand manufacturers and agencies work with us to record and evaluate brand and product presentation within the retail environment.
Whilst evaluation is the final step of any marketing activity, most brand managers also believe that the audit process of the current campaign is the first step in planning the next. We provide the hard facts to support this.
Our audit professionals gather data and images that enable us to report back to our clients on issues such as volume, range, position and condition of any display equipment or amenities provided by their retailers or franchisees for their customers.
Whilst evaluation is the final step of any marketing activity, most brand managers also believe that the audit process of the current campaign is the first step in planning the next. We provide the hard facts to support this.
Our audit professionals gather data and images that enable us to report back to our clients on issues such as volume, range, position and condition of any display equipment or amenities provided by their retailers or franchisees for their customers.
We undertake qualitative and photographic surveys to compile a database of exactly what is being provided where, what condition it is in and how the retail staff and consumers perceive it.
Displays that are well targeted, effectively distributed and correctly implemented will combine cost savings with the achievement of greater sales potential.
The Lee Tirrell retail audit service can be used independently or as part of the post-implementation phase of our project management service.
To find out how effectively your investment has been implemented, simply click
to contact us
and discover the facts.
Displays that are well targeted, effectively distributed and correctly implemented will combine cost savings with the achievement of greater sales potential.
The Lee Tirrell retail audit service can be used independently or as part of the post-implementation phase of our project management service.
To find out how effectively your investment has been implemented, simply click
to contact usand discover the facts.