objectives

  • To provide any sales and marketing professional with evidence to make informed decisions on merchandising, layout and other point-of-purchase issues.

  • To test new and existing layout/category presentations within the retail environment to answer the following:

    How does position, merchandising, display material and operations effect shopper interaction?

    How can you maximise exposure of the range of products on display to the consumer?

    How can you increase the take up of product from the existing target population in-store?

    How to begin to understand your target shopping audience's behaviour and preferences at the buying decision moment?