analysis

Video tapes are viewed to identify and analyse the types and patterns of shopping behaviour observed. Trends and preferences are noted to build a composite profile of how groups of shoppers interact with the display/category/environment.

Attitudinal questionnaire responses are grouped to form a rationalised set of perceptions and actions. Selected questionnaires are then cross-examined by viewing the respondents' real time behaviour and interactions captured on video tape. The variance between the two sets of data is then examined in detail to reveal the real story.